BONO IS IN YOUR YARD HOLDING A BOOMBOX OVER HIS HEAD

Spot on sir… Spot on…: “Doing it this way saves them from any potential embarrassment of it “flopping” and/or the reality that even U2 isn’t gonna sell millions of copies like the old days. By any measure, conventional sales figures of this album would have looked bad by U2 standards even if still in line with rock-bottom expectations of music sales in 2014. So this gets them publicity and they get to look like they gave it away for free…”

BUMS LOGIC

St. Bono and the boys were so busy rushing this off to Apple Corp to push to you that they didn't even have to make a cover! St. Bono and the boys were so busy rushing this off to Apple Corp to push to you that they didn’t even have time to make a cover!

First, this isn’t really a first. Thousands of bands release free digital albums all the time. Even in the realm of major commercial artists obviously we had Radiohead “giving away” In Rainbows almost 7 years ago as part of a “pay what you want” thing… and as for selling it to a corporate sponsor for them to give away, Prince had his Twenty Ten CD given away with a newspaper in the U.K. a few years ago. AC/DC, the Eagles, Justin Timberlake, Prince and several others have cut exclusive deals with the likes of Target and WalMart. Jay-Z had an (intrusive) app to deliver his free album (sponsored by Samsung). And Beyonce and others have done the suddenly announced/released “IT’S HERE NOW” album…

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