Selling The Packaging
Too many bands still have the mentality that they should be trying to sell the CD as the music, however, when your music is so easily available for free in a plethora of formats what you are actually selling is the packaging. For some artists this can mean having really great artwork that people want, for others is can be CD/T-shirt combos or other merchandise combos and others still it is having really unique packaging that holds the CD. All of these work in their own ways but are becoming ever more important to actually convincing someone to buy the physical album instead of the digital download.
Having unique artwork is going to a huge factor in making your album stand out when lined up against others. This is one of the reasons for the rise in popularity of vinyl; that it allows for larger and more detailed artwork. While…
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